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How to get Approved by Kickstarter

  • June 15, 2021
  • Posted by: aandmpr
  • Category: Uncategorized
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How to Get Your Campaign Approved by Kickstarter

Ever wonder how someone gets approved for Kickstarter?

The team here at A&M PR recently had the privilege of working on our very first Kickstarter campaign for our client, Strauss and Wagner. For those who don’t know, Kickstarter is a crowdfunding platform designed for start-ups to bring their vision to life. The plan is communicated with possible backers on the platform, and backers can choose to fund it.

For Strauss and Wagner, they recently released a headphone this past year called the EM205. It was a customer favorite. The only downfall? It was not USB-C compatible. The sound engineering team at Strauss and Wagner quickly got together to come up with a new headphone. Two designs later, the Strauss and Wagner team secured a prototype. The only obstacle that stood in the way was production. Deciding not to wait to put it into production, Strauss and Wagner decided to bring this prototype to the Kickstarter platform, and this is how we got them approved.

  1. Communicating Truthfully: The Kickstarter community wants to support your dream and help it come true. You want to be as transparent as possible. There’s no shame in having obstacles. Just make sure you are letting your backers know the journey so far, and leave all the details in. The good, the bad, the dirty.
  2. Providing a Paper Trail: The reality of the internet is that scammers live on this platform. However, there are honest brands on this platform who are just trying to make their vision a reality. In order to align yourself with the dreamers, make sure you are showing proof of what is happening behind the scenes. Provide all attempts, prototype, test phases, wins, losses, everything.
  3. Appealing Content: While there is an understanding that you may be limited in funds, try to have content that will communicate the promise behind your product. Even though your idea is just a prototype, make it as real as you can for your backers. 

Follow these simple steps and you should have a Kickstarter approved campaign in no time!