- March 12, 2021
- Posted by: Moury Khan
- Category: Growth Marketing
As we move into the digital space, online visibility is one of the key pieces to a successful business, whether you are a physical business, an eCommerce platform, or a content based website. Here at A&M PR, we are able to help our clients grow their businesses by focusing on their online presence. While strategy and execution are a major part of how we implement this kind of success, we also attribute our successes to tools that helped us track and research ways to make our services even better. Our right-hand SEO tools are SEMRush and Ahrefs, as we have seen these two tools integral to the growth of our clients’ business.
SEMRush is your one-stop shop with all things online visibility. This tool helps our team not only understand what’s trending in the market, but also helps us understand different approaches our clients’ competitors are taking. SEMRush offers ways to help track SEP, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Insights, and Campaign Management. With this tool, we are able to plan and strategize based on having a more in depth understanding of what’s out there, and what we can do to compete in the market. Similarly, Ahrefs also offers website optimization, competitor analysis, keyword and content research, and tracking ranking.
With the combination of these two tools, A&M PR can gain an insight on the market that our clients are competing in. Our competitive SEO research helps put our clients at an advantage to understand beyond their own business model. SEMRush and Ahrefs are tools that help us cut back on time when it comes to research so we can put our efforts into planning and execution. It’s always important to keep in mind that there is no alternative to manual research. These tools are only meant to help you gather the most meaningful information at a fraction of the time, in comparison to not having access to these tools at all.
To make a business successful, planning and strategy is key, however, it’s also important to have access to the right tools to help you get to where you need to be. Do you have specific tools you prefer? Drop us a line at contact@aandmpr.com.
