- March 23, 2021
- Posted by: Moury Khan
- Category: Growth Marketing
Having quality photos and graphic designs are no longer measure the success of branding—how well are you engaging with your audience? Simple social media campaigns have quickly cut the costs of production and allocated those funds towards specialized teams who manage the lifecycle of these projects.
What are these Social Media Specialists doing in order to see growth translate into their brands, and why are these traditional campaigns being replaced by something so different? It’s because marketing has changed in recent years. While the earlier successes of marketing campaigns were tied to publications and the content shared on these platforms, social media has made it so easy to connect with their consumers. Now companies have a direct line of communication with the people who are buying their products. These customers now are empowered by the opportunity to connect and can begin to interact with brands they love.
While it is always encouraged to focus on content, managing a voice through the interactions is key. In recent years, many brands have built and grown their reputation solely by making sure that their customers are being listened to, and their marketing is inclusive of their audience. What better way to encourage conversation than through a social media campaign!
Many of our clients seek us out to grow their audience—they want to build and connect with their audience in order to increase brand loyalty. Let’s takeoff our marketer hat and put on our consumer hat—we want to know that the brands we love, love us right back. We want consumers to know that a company would love to see them wear their products. As a company, how do we convey that message? If you weren’t able to tell by the title of this blog, it’s all about the social media campaigns.
Recently, we were able to help one of our clients grow their social media by 16% just by running a social media campaign. As a startup, their goal was to increase brand awareness on the social media front. From there, we worked on creating partnerships with other existing brands to share our client’s creatives, so they can have access to our audience, and shared their client’s creatives, so they can have access to their audience. With that, our clients participated in a giveaway, where all these consumers had to do was like, share, and follow both accounts. Not only did we prove to the consumers that we want to see our products on them, but we also created a sense of awareness in an organic customer-centric way.
No matter how big or small, social media campaigns are an important part of marketing. You want to tell your consumers you are active on all fronts, especially in participating in conversation. This is not just about brand awareness; this reflects on you as a company and how ready and willing you are to serve your customer base.
Want to grow your business through social media campaigns? Talk to us through contact@aandmpr.com!
